The renovation of an existing indoor mall in Herald Square, this project was undertaken to develop the facility into a unique urban event and experience destination.
The scope of work explored ideas for LED signage and performance space that could potentially enhance the visitor experience and add value to retail tenants via branding/sponsorship opportunities and a repackaged overall retail strategy.
LOCATION: New York City, NY
CLIENT: JEMB Realty
COST: $100 Million
PROJECT TYPE: Interior Design & Branding, Sponsor Integration & Activation