It is the objective of the new ownership to offer a unique experience for Los Angeles Clippers’ event attendees through the enhancement of a number of key areas within STAPLES Center, understanding that all improvements must be temporary and only implemented within the building during Los Angeles Clippers functions. Temporary solutions proposed include a private VIP entrance, premium "pop-up" courtside club, “Fantasy Suites,” and a number of other upgrades.
It is the Owners’ goal that the visibility and exposure of engaging in these enhancements at this locale can assist in attracting new long-term fans and sponsors while identifying Los Angeles Clippers events as its own unique destination attraction that stands out from other Los Angeles and NBA entertainment offerings. The project was designed and constructed in the offseason while the building remained fully operational.
LOCATION: Los Angeles, CA
CLIENT: LA Clippers
SIZE: 3,000 sf
PROJECT TYPE: Arena Renovation, Interior Design & Branding, Sponsor Integration & Activation