Maxim Magazine is one of the world’s most recognized publications focused on males between the ages of 25 years old and 45 years old.
Maxim’s annual Super Bowl party has grown to become one of the most exclusive events around the Super Bowl, with ticket demand rivaling that of the actual game.
Looking to enhance, extend, and leverage Maxim’s brand recognition beyond the traditional business of the publication, MEIS was engaged to explore and design a number of avenues to increase and diversify the value of the Maxim brand via sponsorship activation, Maxim Hotel branding, and Maxim Club experience in venue.
CLIENT: Maxim Magazine
PROJECT TYPE: Interior Design & Branding, Sponsor Integration & Activation